where magic meets method

Organized Creativity for Visionaries

Build the systems your brilliance deserves, without selling your soul or burning out.

I help creators, consultants, and conscious entrepreneurs structure their magic, launch bold ideas and scale sustainably.

MEET THE FOUNDER

Hi, I'm Catherine!

I am a multidisplinary artist and designer, writer, and creative systems strategist. My work bridges art, design and AI to help you thrive while living soulfully.

PhD in Communications

Award-winning artist

Published author

Are you looking for....

Learning and Diy?

Step into the Studio: books, coaching, and creative resilience programs designed to help you thrive a business owner an entrepreneur.

Done-for-you services?

Power your practice with Auto2ic: AI-driven branding and business systems crafted for creatives who want to save time and stand out.

INTRODUCING

Magic Muse

Taking the Path of Most Resilience

After decades of creating work that documented exclusion, processed trauma, celebrated connection, and refused exploitation, I've come to understand something fundamental about the role of art and creativity in human life. We've gotten it backwards.


Art and creativity are supposed to help us be more resilient, but not as training for the battleground. Not as preparation for enduring what should never have to be endured. Not as a way to become better at tolerating intolerable conditions.


Creative resilience is about expansion, not survival. It's about growing into your full capacity for joy, meaning, beauty and connection. It's about developing the spiritual and emotional resources to meet life's genuine challenges - loss, change, uncertainty, the complexity of human relationships - with creativity instead of endurance.


This book is written for the artist who has been told they're too "difficult." For the creative who has watched their persistence reframed as aggression, their vision dismissed as unrealistic, their refusal to compromise integrity labeled as arrogance. If you've ever been pushed out of spaces that claimed to support art, if you've created work without institutional backing, if you've been told the problem is your attitude rather than the systems that exclude you, then this book is for you.


Special Release Limited Edition Artist Book

  • Only 30 copies ever made

  • Signed by the artist

  • Hardcover with handmade dust cover

  • Exclusive content not available anywhere else

Just $50 including postage in Aus

Art & Soul

The artistry of enterprise in Australasia

Join my creative circle — insights, inspiration, and early access to releases.

I create with AI in ways that respect artistry, consent and culture. My models are trained on ethically sourced data sets and my own licensed material. My models are not trained on the styles of living artists without their permission and involvement. When used with intention, AI is a tool for amplification, not replacement. Ethical AI use supports sustainability, reduces waste, and can give artists more visibility and empowerment. Every image and campaign I produce is grounded in deep respect for creative labour, for cultural voices, and for the planet.

Based in Naarm, we respectfully acknowledge the Wurundjeri and Bunurong/Boon Wurrung peoples of the Kulin Nation as the Traditional Owners of this land, and pay our respects to Elders past and present.

© Catherine Gomersall. All Rights Reserved.