What I do

I support visionaries and solo operators in:

Clarifying their core offer and direction

Designing simple, resilient systems that support creative and operational integrity

Integrating AI ethically, so intelligent tools help your judgment, not replace it

My approach is not about automation for its own sake — it’s about honouring what makes your work uniquely yours, then giving that strength structure.

Introducing Ethical AI Lab — Studio Membership

This is a monthly support offering designed for people who:

want steady clarity instead of chaos

think deeply but struggle to act with precision

want tools to support their thinking, not hollow shortcuts

value ethics, creativity, and longevity over hype

Members receive:

regular strategic direction sessions

tailored workflows and AI-aligned systems

ongoing support that respects boundaries and depth

This isn’t a service factory — it’s a studio relationship where your business gets the coherence it deserves.

In a world of noise and rapid tech cycles, most people rush to tools before they’ve thought through their values, priorities, and internal logic.

That’s where most systems break down.

I help you think before you build — so your tools serve your intention..

Based on the bank of the Birrarung, I acknowledge that I live and work on Wurundjeri Country, and pay my respects to Elders past and present.